The Chamber as a Platform

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A Broader Vision

The Chamber as a Platform for Social Impact

The evolution of the business chamber of commerce model has been rapidly accelerated by innovations in the political advocacy sphere where lobbying interests have now supplanted traditional business organizations as the front-line stakeholders. Political lobbying groups have not only become extensions of chamber of commerce business groups, but in many cases have displaced them entirely.

Fast forward to today, one can find many permutations of the original chamber of commerce organization formed to fulfill a broad range of objectives from simply being affinity groups, business support or social circles, local political advocates for companies needed to navigate the civic realm, to those seeking the advancement of social causes. The Hispanic Chamber of Commerce model is a subset of these, branching out even further into different types of ethnocentric organizations.

In the case of U.S.-based Hispanic Chambers of Commerce, these ethnocentric organizations are for the most part organized at the national, state, and regional level. Regional chambers can be city focused or county-wide, and in many cases have affiliations with neighboring chambers as well as those organized “above” them at the state or national level. Chambers of commerce are typically independent entities with no exclusive organizational or geographic jurisdiction which technically can be overlapped by any another organization. The only exception to this rule is generally the local city chamber of commerce, where usually the municipalities play a role in preserving the exclusivity of the original founding organization.

Traditionally, the Hispanic Chamber of Commerce model has served the purpose of providing advocacy for Hispanic and minority-owned small businesses, though the charter of these organizations have naturally expanded into community causes and partnerships with civic leadership in driving local socioeconomic impact. The key element that has provided ethnocentric organizations, or any organization for that matter, has been the unity among its constituent supporters or members. The stronger the member or audience base, the stronger the leverage these organizations have been able to bring to matters of sociopolitical import.

At the leading edge of this evolutionary process for chambers of commerce at all levels has been that of the Chamber of Commerce as a Platform, where the goal of the organization has shifted from solely focusing on grassroots sociopolitical initiatives to functioning more like a modern media company that leverages omni-channel communications across traditional print, television, radio communications channels, as well as inbound and outbound Internet communications channels.

The San Francisco Bay Area Hispanic Chamber of Commerce is leading the innovation edge, pushing the boundaries of the traditional ethnocentric organization with the goal of elevating the “Hispanic narrative” to a level of operational efficiency in reaching constituents as well as supporting the causes of its member organizations. Even traditional cause-selling has been transformed with a trifecta communications approach emphasizing synergy between community, commerce, and government.

Civitas, Commercium, et Imperium.

The core philosophy of the San Francisco Bay Area Hispanic Chamber of Commerce stands on the principle that community, commerce, and government thrive in direct proportion to the synergy between the parts; none stands independently, all stand stronger together. The triad approach to addressing the needs affecting the socioeconomic prosperity of the Bay Area region has allowed this organization to transcend the traditional ethnocentric organizational model approach to a more holistic, all-inclusive approach to advocating for the needs of the community at large.

Elevating the needs of the community to the same level of our corporate or civic leadership partners has added a deeper perspective to the way we provide political advocacy support, the community causes we pursue, and the approach we take with establishing corporate partnerships. Putting the socioeconomic prosperity of the entire region above the needs of individual large corporate members has further driven the pace of innovation for this chamber, leading to a fresh new take on what once used to be an organization model designed to give large corporate interests a market advantage, oftentimes at the expense of other stakeholders in the region.

Please visit our Website at to learn more about the broad range of communications outreach programs we offer to help you reach the 7 million audience of the San Francisco Bay Area.