We exist to be a voice for authentic Hispanic economic empowerment
Unlike organizations that claim to represent our community while advancing corporate agendas, our positions come from our members. Our advocacy is holistically focused: what is good for our community is ultimately good for authentic Hispanic small businesses.
Housing and tenant protections
Over 68% of California's housing-insecure population is Hispanic, but the housing crisis is not solely a Hispanic issue. We cannot claim to represent Hispanic interests while defending practices that make housing unaffordable for all our families.
Worker rights and labor protections
Hispanic workers are the backbone of California's economy, and many of our small business owners were once workers themselves. Strong worker protections and thriving small businesses are not in conflict. They are complementary.
Consumer privacy and data protection
Privacy is a civil right, not a luxury. The California Consumer Privacy Act protects all families from data exploitation and predatory practices.
Small business support and economic development
Authentic small business support means addressing real needs, not corporate talking points.
Healthcare access
Healthcare affordability determines whether small business owners and their employees can stay healthy and productive.
Immigration reform
Immigration is personal for our Bay Area community. Many of our business owners are immigrants, and not only of Hispanic or Latino origin. Nearly all of us have immigrant family members.
Environmental justice and climate action
Hispanic-dense communities disproportionately bear the burden of environmental pollution and climate change impacts.
Taxation and public investment
Fair taxation funds the infrastructure and services that enable business success and community thriving.
Education and workforce development
Educational opportunity is the foundation of economic mobility for Bay Area families.
Regulatory approach
Regulations exist to protect consumers, workers and communities, including from businesses that would cut corners.
Does this serve the authentic interests of small businesses and the broader community?
When those interests align, which is most of the time, the answer is clear. When they diverge, we advocate for solutions that serve both, even if it is harder than taking the "business-friendly" corporate line.
That is the difference between representing a community and using a community.
Tell us where we have it wrong.
We welcome input from members, community stakeholders and anyone interested in authentic economic advocacy. We will listen, consider and respond transparently. We won't always agree, but we will always explain our reasoning.