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Procurement

Win contracts from public agencies and major buyers.

Opportunities, readiness help and teaming partners for small and diverse businesses.

Program overview

Find it

Opportunities DailyGovernment contract notices ForecastsProcurements on the horizon Market dataWhere public dollars go

Get ready

Get contractor-readyRegistration and certification ResourcesGuides, agencies and tools

Win it

Bid DeskHelp preparing your bid Prime partnersTeaming with prime contractors

Hispanic Market Guide 2026

18 chapters on the market brands overlook.

Scale, spending, media habits and purchase intent, with sources.

Guide index

01Market Scale 02Population & Growth 03Business Engine 04Latino Youth 05Top Markets 06Brand Expectations 07Cost of Silence 08Consumer Sentiment 09Culture & Values 10Spending Power 11Media Habits 12Content Genres 13Streaming 14Creators & Social 15Digital Ad Gap 16Leading Advertisers 17Radio Reach 18Purchase Intent

Advocacy

Know who governs the Bay Area, and what is on the ballot.

Elected leaders in all nine counties, the 2026 elections with dated updates, and the chamber's policy positions.

Civic leadership

Who leads

Civic leadershipNine counties, 101 cities Leader profilesFrom city hall to Congress How we reportSources, balance, corrections

Elections

2026 Elections Nov. 3Contests, candidates, results Road to 2028Who has filed to run Key datesDeadlines and how to register

Our positions

Advocacy policyTen policy areas OpinionWhere we stand on bills Policy newsThe record behind each position

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Hispanic Market Guide

Advocacy

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Choose your newslettersChamber AnnouncementsNews from the chamber: programs, membership, the website and member spotlights. About once a month.Newsroom DigestNews Desk explainers, Perspectives and Opinion on the laws and issues that touch Bay Area businesses. Weekly, when there is news.Events DigestChamber events and what our community partners across the region have on the calendar this week and next. Weekly.

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San Francisco Bay Area Hispanic Chamber of Commerce. Advocacy and business development across 101 cities and nine counties since 1985.

415 Mission Street, Floor 37
San Francisco, CA 94105
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SFBAYHCC · English and español

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